Off Their Trolley - Understanding Online Grocery Shopping Behaviour
نویسندگان
چکیده
The artefact or object-based models commonly used in interaction design for describing users are inadequate for understanding the complexity and variability of online consumer behaviour, while traditional models of consumer behaviour do not reflect the user's ability to shape their shopping experience online. To address this gap a framework has been developed for modelling online consumer behaviour and in this paper this framework is used to develop a survey of online grocery shopping in the UK. Analysis of the survey reveals several issues of concern, particularly dissatisfaction with product search capabilities and a conflict between the online consumer's desires for both empowerment and experimentation.
منابع مشابه
Online grocery systems design through task analysis
Purpose – Modelling users’ interactions online is envisaged to allow developers to increase the usability of online systems and will aid system developers in building better systems to meet users’ needs, hereby creating better system design processes. Design/methodology/approach – The normative task model that was developed in this paper was created through an expert review of 14 online grocery...
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